(October 21, 9:10 PM IST) The story updated with a statement from Google. (October 21, 6:10 PM IST) The story updated with price changes for users in Brazil and Indonesia. Other services like Disney+, ESPN+ and Hulu have also made their plans costlier. In February, Amazon Prime revised its rates from $12.99 per month to $14.99 per month or $119 per year to $139 per year. In January, the cost of a Netflix subscription increased between $1-$2 for different tiers. Earlier this week, the company ended the test.Īs noted above, multiple companies have raised the prices of their subscription plans this year. Recently, it ran an experiment asking free users to upgrade to watch videos in 4K. YouTube has been trying to earn more money through premium subscriptions. If youre sure about the service and want to commit for a year, theres an annual plan available for 119.99. But the price rise for those users is happening later (in April next year). YouTube Premium (formerly YouTube Red) costs 11.99 per month, after a one-month free trial. They will also have to pay $22.99 per month. If you prefer to pay your subscription annually, you have the option to do that. The YouTube Family Plan is 17.99 per month, and the Student Plan is 6.99 per month. The price hike also affects legacied family users - folks who migrated from legacy Google Play Music - who currently pay YouTube $14.99 per month. YouTube Red came with a cost of 9.99 per month, but YouTube Premium comes at a cost of 11.99 per month after a two month free trial period. However, there’s no guarantee YouTube will roll back the price increases in response to user feedback. It’s a frustrating situation for users - who can provide feedback to YouTube through this page. This could be a likely reason for the increase in YouTube’s paid plans for families. In recent weeks, for example, Apple has raised prices for App Store purchases to counter fluctuation in currency against the dollar and rising inflation across the globe. This new price reflects the complete value of YouTube Premium and will allow us to develop even more Premium features and continue to support the creators and artists you watch and listen to on YouTube,” a YouTube spokesperson said in a statement.Ī number of other companies have also announced price hikes. “We don’t make these decisions lightly, and we realize how hard this may be for our members.
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